Writing
Blog posts
Feature style blog posts
Bluestone Life Blog, From July 2020 to Present https://blog.bluesto ... g/features
Topics include: Financial, Sustainability, Nonprofits
Practical Activist Feature Interviews
Bluestone Life Blog, From June 2020 to Present https://blog.bluesto ... interviews
Topics Include: Sustainability, Activism, Environmental and Social Justice
From Gratitude to Commuting to Leadership
National Life Blog, From 2016 to 2020 https://blog.nationa ... or/cearle/
Topics include: Lifestyle, Motivation, Financial, Leadership
Interactive marketing campaign
Interactive Action Hub
Bluestone Life action campaign, July 2022 https://info.bluesto ... action_hub
Activism, Environmentalism, B Corp
Creative
Ode to the Flat Iron
Harvest Consulting Newsletter, 2004
The Flat Iron is my favorite building in NYC and this is my ode to it.
I am From
WriteVoice class, 2019
This is a writing exercise that I use as a warm up in a writing class I developed called WriteVoice. It follows a writing "formula" created by Mary Pipher. It gives people confidence to tell their story.
Home
Holiday message for Green Apple Marketing, 2005
Love Shorts
Unpublished, August 2022
Morning writing exercises for creativity
Creative Concepting
Works in Progress, 2022-2023
This just shows examples of how I do creative concepting and keep active files where I am working on copy, messages and imagery.
Web site and landing pages
Life Insurance for family, community and planet
Bluestone Life website, June 2020 to Present http://www.bluestonelife.com
Life Insurance is really love insurance
Bluestone Life landing pages, February 2023 https://info.bluesto ... /valentine
Close the Gap
Bluestone Life, January 2023 https://info.bluesto ... ap-general
Hey Hulagans!
bluestone life, December 2021 https://info.bluestonelife.com/hulagans
Native Communities
bluestone life, Fall 2022 https://info.bluestonelife.com/native_communities
Healthy Food in Schools
Bluestone Life, July 2022 https://info.bluesto ... od_pathway
Brand
Brand DNA
2018
This was a presentation I created for executive management about our DNA and creating a Brand Leadership position for the company.
Bluestone Brand
2023
Distillation of Bluestone Brand
Personal Brand
10 Questions with Carey Earle
The Messenger, 2018 https://weekly.natio ... rey-earle/
This was an interview with National Life's employee publication after I was promoted to AVP, Branding. Gives a good sense of who I am.
Story of Carey -- Duke of Earle
2019
Personal branding exercise for a leadership seminar
Book
The Power of Magnetic Leadership
Business Book, June 2011 https://www.amazon.c ... FzcCI6IjAu
Ghostwriter for this book and then the client offered me a shared byline
Presentation
Brand Storytelling
National Life Training, 2019
I've written and delivered many presentations on branding, marketing, writing and storytelling...this is a small excerpt.
Breaking through Barriers
2019
This was a popular motivational presentation I developed and presented around the country for field leaders and agents.
Short Article
Redefining Wealth and the Role of Happiness
Unpublished, November 2022
Advertising
You're Connected to the Soil
Natural Farmer, September 2022
You're Connected to the Soil -- Short
Organic Voice, Feb 2023
American Express: Join our Family
Ad comps, 2003
These were creative concepts that a division of AmEx hired me to develop for a potential business acquisition.
AmEx: Beat of the Middle Market
Creative Comps, 2003
Creative concepts developed for AmEx division
AmEx: Five Firms in the Palm of Your Hand
Creative Comps, 2003
American Express: Tiger Woods web banner
Variety of web properties, 2002
A Valentine for your Soul
Master Sinfonia Email, Feb 2023
A simple email that performed well for this chamber orchestra in California.
Life Insurance that Does Good
Email from Done Good, March 2022
Done Good is the Amazon of the sustainability online marketplace. This is a marketing email I wrote that they used to introduce Bluestone to their customers.
Marketing Collateral
Life Insurance for Changemakers
July 2022
Training
WriteVoice
Harvest Consulting, 2004
This is a writing course that I wrote and delivered for many companies, customizing it for their brand voice.
Naming/Tagline
PowerUp Business Plan competition
Web properties and local Brooklyn business publications, 2003
Developed the name and tagline for this Business Plan competition for the Brooklyn Public Library sponsored by Citibank.
Print campaign
You're Connected to the Land
Organic Valley Mailer, Fall 2022